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Collaborations: the Art and Science of Win-Win

For those intrigued by potential collaborations with Over Fifty and Fit:

I’m Dane Findley. I am the founder of Over Fifty and Fit. The demographic this blog reaches are higher-income, educated, creative-types over the age of 50.

When it comes to reaching my target audience, my approach is quality over quantity.

As an example, think of the TV show Mad Men. Though it was never highly rated in terms of average viewers, the show was – during its run – the most popular among affluent households.

Similarly, my intention with Over Fifty and Fit is to entertain, educate, and inspire a highly specific audience with my healthier-living content.

“Collaborations are the actions of working with others to produce a mutually beneficial result.”

  • I have over 15,332 subscribers to my weekly email update.

I have fewer ads on my website than the average blog. This is intentional – I value user experience above all and I minimize clutter on my pages so readers can enjoy their time on the site.

When I write an article for the website, I also send out an email about it to my subscribers:

  • The open rates for my emails average over 40%. This open rate is way above the industry average. My subscribers are interested and have purchasing power.
  • I regularly cull from my mailing list all subscribers that haven’t opened an email in a while. This means that the subscribers I have are highly engaged and active.

I sell a course on this site, Silver and Strong, that helps others successfully adopt an anti-inflammatory diet. It’s a program that continues to have a positive impact on many lives, transforming health and physiques.

examples of collaborations with Dane Findley
Here is an example of one of my collaborations – in this case, it was a joint project with Pinterest and NBC. (Source: Ad Age)

Inquiries about Collaborations

I’ve been a full-time blogger for over 13 years. During that time, I’ve worked passionately 6 days a week. I take it quite seriously. If you’re inquiring about a potential collaboration, I ask that you be highly specific.

Please tell me what you’re offering and outline minimum expectations.

Again, because I often have to budget my time carefully, I’m sometimes unable to respond to ambiguous inquiries – so I kindly ask that you try to be as specific as possible.

Here’s what you need to know:

  • I’m grateful that you’re interested.
  • My blog intentionally has a personal, influencer style – homespun and underproduced – because over the years I’ve learned that’s what viewers, listeners, and readers respond to most.
  • Over the last 13 years, I’ve invested significant amounts of capital in the infrastructure of this website and in developers and consultants. For example, I don’t just rely on free search engine traffic – I’ve spent over $80,000 in ads to attract extra viewers from Pinterest, Facebook, Bing, and Google.

Google uses over 300 signals to determine how high to rank your product or service in users’ search results. Among these 300 signals, among the most important is backlinks from high-quality websites.

The more backlinks you have pointing toward your site, the higher up you go in the rankings, and the higher up you go in the rankings, the more backlinks you acquire. So it becomes this exponential, self-perpetuating loop that can help you grow quickly and increase revenue. A backlink that points from my website (toward yours) holds high value. And that’s an understatement.

Business Development Synergy:

  • Consider an affiliation that would effectively make the Over Fifty and Fit blog a key branding aspect of your business. If it’s a business that solves a problem my readers have, then this would be a smart alignment.
  • For example, a Longevity Clinic or Luxury 55+ Luxury Retirement Community would be among the types of businesses for which an alignment would be particularly strategic.

Or, Smaller Individual Contracts:

  • I can mention the product or service within an existing article, including an H2 headline of the product or service.
  • I can link to the article in an email that shoots out to my subscribers.
  • I can create a static image pin to promote the article on Pinterest.
  • I can include a Mediavine video box of me demonstrating or discussing the product or service within an existing article.
  • I can publish an original video, vertical or horizontal on YouTube. I can include an outbound link within the article or video that points to your product or service.
  • I can publish a brand new article (if it makes sense from a keyword perspective to craft an entirely new article on my website that showcases you or your company).

This Part Is Important:

  • Please send me an email and ask before you send me a product.
  • If I don’t like a product then I won’t review or promote it. I don’t return products.
  • If I’m being paid to make a positive mention of a product or service, I state that it’s a promotion somewhere in the article, video, or podcast – such as “in paid partnership with..,” “sponsored by…,” or the simple hashtag: #ad.

Conclusion:

If you’re a company that’s attempting to make a positive difference in the world, we can hopefully negotiate a price that’s within your marketing budget. I don’t only blog for the income, I also do it because I enjoy helping people make uplifting choices in their lives.

Terms and Conditions:

Here is more information regarding endorsements, advertising, and privacy.

Email:

dane@overfiftyandfit.com

Mailing Address:

Dane Findley 9436 W Lake Mead Blvd #5-301 Las Vegas, NV 89134