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Collaborations: the Art and Science of Win-Win

For those intrigued by potential collaborations with Dane Findley and the website Over Fifty and Fit:

Interested in collaborations? I’m Dane Findley. My website is Over Fifty and Fit and the demographic it reaches are higher-income, educated, creative-types over the age of 50.

When it comes to reaching my target audience, my approach is quality over quantity.

As an example, think of the TV show Mad Men. Though it was never highly rated in terms of average viewers, the show was – during its run – the most popular among affluent households.

Similarly, my intention with Over Fifty and Fit is to entertain, educate, and inspire a highly specific audience with my healthier-living content.

“Collaborations are the actions of working with others to produce a mutually beneficial result.”

Relevance, Social Influence and Collaborations

Many companies believe initially that an aggressive Instagram strategy is going to get them what they want.

Perhaps.

But it depends on who you’re targeting.

A significant portion of my time and energy is geared toward Pinterest.

Why?

Because Pinterest, like Google, is a place where people go when they want answers to their questions – but it’s also a visual-search platform utilized when people are serious about researching, shopping, or becoming motivated.

Among marketers, Pinterest is still something of a best-kept secret.

Three hikers forming multigenerational collaborations.
Multigenerational collaborations often present win-win opportunities.

Data Points

  • I have over 450,289 followers on Pinterest.
  • I have over 17,883 subscribers to my weekly email update.
  • I have over 70,000 highly targeted human beings visit my site, on average, each month (and growing).

I have fewer ads on my website than the average blog. This is intentional – I value user experience above all and I minimize clutter on my pages so readers can enjoy their time on the site.

When I write an article for the website, I also send out an email about it to my subscribers:

  • The open rates for my emails are usually over 35%. This open rate is way above the industry average. My subscribers are interested and have purchasing power.
  • Every few months, I cull from my mailing list all subscribers that haven’t opened an email in a while. This means that the subscribers I have are highly engaged and active.

I sell a course on this site, Silver and Strong, that helps others successfully adopt an anti-inflammatory diet. It’s a program that continues to have a positive impact on many lives, transforming health and physiques.

Inquiries about Collaborations

I’ve been a full-time blogger for over 12 years. During that time, I’ve worked 6 days a week. To say that I’m passionate about my blog would be an understatement. I take it quite seriously.

If you’re inquiring about a potential collaboration, I ask that you be highly specific. Please tell me exactly what you’re offering and outline your minimum expectations.

Again, because I often have to budget my time carefully, I’m sometimes unable to respond to ambiguous inquiries – so I kindly ask that you try to be as specific as possible.

Influencer Rates

Here’s what you need to know:

  • I’m truly grateful that you’re interested in collaboration.
  • My blog intentionally has a personal, influencer style – homespun and underproduced – because over the years I’ve learned that’s what viewers, listeners, and readers most respond to most.
  • Over the last 12 years, I’ve invested significant amounts of capital in the infrastructure of this website and in developers and consultants. For example, I don’t just rely on free search engine traffic – I’ve invested over $25,000 in ads to attract extra viewers from Pinterest, Facebook, Bing, and Google.

This Part Is Important:

  • Please send me an email and ask me before you send me a product.
  • If I don’t like a product then I won’t review or promote it. I don’t return products.
  • If I’m being paid to make positive mention of product, I mention that it’s a promotion somewhere in the article, video, or podcast – such as “in paid partnership with..,” “sponsored by…,” or the simple hashtag: #ad.

Google uses over 300 signals to determine how high to rank your product or service in users’ search results. Among these 300 signals, among the most important is backlinks from high-quality websites.

The more backlinks you have pointing toward your site, the higher up you go in the rankings, and the higher up you go in the rankings, the more backlinks you acquire. So it becomes this exponential, self-perpetuating loop that can help you grow quickly and increase revenue. A backlink that points from my website (toward yours) holds value.

Fees:

  • $1,000 – I mention the product or service within an existing article, including an H2 headline of the product or service. A link to the article also shoots out to my email subscribers and I create a static image pin to promote the article on Pinterest.
  • $2,500 – I include a Mediavine video box of me demonstrating or discussing the product or service within an existing article, including an H2 headline of the product or service and an outbound link to the product or service. A link to the article also shoots out to my email subscribers and I create a static image pin to promote the article on Pinterest.
  • $5,000 for each original video, vertical or horizontal. I post the video to my Pinterest followers and/or anywhere else you want (I’ve also lately been getting good results with Pinterest’s new Idea/Story vertical pins). Additionally, an outbound link is included within the article that points to your product or service. A link to the article also shoots out to my email subscribers and I create a static image pin to further promote the article on Pinterest.
  • $5,000 for a designated article (often, if it makes sense thematically and from a keyword perspective, I can craft an entirely new article on my website that showcases a product or service). A link to the article also shoots out to my email subscribers and I create a static image pin to further promote the article on Pinterest.

Real-Life Example:

As an example, for my last influencer collaboration, I was paid $10k for two vertical videos revealing an inspiring personal story that matched the themes of an upcoming television drama.

If you’re a smaller company that’s attempting to make a positive difference in the world, we can hopefully negotiate a price that’s within your marketing budget (I don’t only blog for the income, I also do it because I enjoy helping people make uplifting choices in their lives).

Terms and Conditions:

Here is more information regarding endorsements, advertising and privacy.

Email:

dane@overfiftyandfit.com

Mailing Address:

Dane Findley 9436 W Lake Mead Blvd #5-301 Las Vegas, NV 89134